Fromagination is a small, locally owned cheese shop in downtown Madison, WI. A proper visit to Fromagination should not only leave guests with a good taste in their mouths, but also with an appreciation for healthy, delicious Midwestern foods, and the people who produce them. I wanted to keep their friendly, hometown feeling while giving them the more unique visual identity they deserve. I have a love of charcuterie myself, so I really wanted to lean into that aspect of their business.