In a Jam is a small-batch, artisan jam company dedicated to turning fresh, local fruit into flavorful spreads that capture the taste of the season in every jar. I wanted this brand and packaging to feel very light and fun, while also having a hand-made feel to it. I decided to stick with a bright color palette along with some typography that felt hand-drawn. The pattern for the jar’s seal was an extra component I added to give it another asset to the brand.