Madewell is a clothing company that prides themselves on their quality denim. They have multiple initiatives to help keep clothes in circulation and out of landfills, from care tips to a denim exchange program. In this booklet, I wanted to stick with a vintage look to convey the timelessness of their product. The look was achieved by desaturating the images, except for the denim. The header type was edited to look like letterpress wood-type.