Charity Drive Landing Page

OutReach is a a trusted gathering place in Madison and south central Wisconsin dedicated to advancing equity, connection, and well-being for LGBTQ+ people. They have served the Dane County area for over 50 years, and this charity drive was meant to specifically boost their ability to fight homelessness in local LGBTQ+ youth. I wanted to provide them with a bold design that still fit their brand and mission. I decided to go with large typography to grab the viewer’s attention immediately, and bright colors from their logo. A matching letterpress greeting card was also designed to send to donors and printed in the Madison College print lab.