In a Jam
Packaging + Wordmark Design
In a Jam is a small-batch, artisan jam company dedicated to turning fresh, local fruit into flavorful spreads that capture the taste of the season in every jar. I wanted this brand and packaging to feel very light and fun, while also having a hand-made feel to it. I decided to stick with a bright color palette along with some typography that felt hand-drawn. The pattern for the jar’s seal was an extra component I added to give it another asset to the brand.
SCOPE:
Packaging System
Wordmark
SKILLS:
Illustrator
Photoshop
Typography
Numi Tea
Packaging Design
Numi Tea is a Fair Trade sustainable company who is dedicated to preserving the environment and building respect and kindness between the different communities of the world. This project was a a request to create packing design for a single flavor of tea, Garden Party. I wanted to give this an organic, earthy feeling, and felt that a collage was the best way to achieve it.
SCOPE:
Single Package Design
SKILLS:
Photoshop
Collage
French Lick Winery
Packaging + Logo Design
French Lick Winery is a small, family-owned winery in West Baden Springs, IN. They’re known for their fun and fruity selection, and operating under the belief that good wine doesn’t have to be expensive. The scope of this project included a packaging system for their fruit wines as well as a logo design. I chose to use the flavors Cherry Pie, Blackberry, and Just Peachy as the examples. Any further flavors would follow a similar design style, choosing colors of the landscape based on the most prevalent fruit in the wine. For the logo, I decided on a badge in a single color. I wanted to make sure the new logo could not only fit with these colorful designs, but that of the other wines they offer.
SCOPE:
Packaging System
Logo Design
SKILLS:
Illustrator
Photoshop